We know that attorneys are big buyers of disability insurance.  Many law firms have installed income protection plans that include both Group LTD and individual D.I. policies.

As you are working with law firms, you can create an unfair advantage by offering the PSET product.  PSET's Definition Of Disability has the strongest language in the industry and you can even offer the "specialty" definition of disability for attorneys as an enhancement to the contract.  Combine this with superior coverage for Mental, Nervous, Drug and Alcohol AND incredibly competive rates, you can have the perfect Group LTD plan to combine with your individual policies.

Also, when you consider that your competion is not showing PSET, you will offering a unique solution.