The book Blue Ocean Strategy talks about creating a uncontested market space and make the competition irrelevant.

If you write Group LTD, you have two choices.  Develop a Blue Ocean Strategy or compete with your competition in the shark infested waters.

Here is a Blue Ocean Strategy to consider.  Instead of only looking for and proposing the lowest rate to your client/prospect, why not propose a Group LTD plan that is far superior to what else is being proposed?

Let's face it, Group LTD is a phenomenal buy when it comes to premium-to-benefit ratio.  Since we are protecting the most valuable assets of professionals and their employees, doesn't it make sense to emphasize the quality of the benefits?

While PSET is incredibly competitive on basic plans, you can create a Blue Ocean Strategy with our unique features which include:

*  Guaranteed Renewable contract
*  Own Occupation Coverage (specialty language if you are a physician or attorney)
*  Full Coverage for Mental-Nervous-Drug-Alcohol
*  Benefits Payable Beyond Age 65
*  Additional Monthly Benefit for Severe Disabilities
*  No offsets for Individual D.I.
*  Key Person Benefit

Contact us as you begin working on your next case and let us help you create a Blue Ocean Strategy.